Shoppers voted Ella Gold Sunreaders the winner in travel retail's only consumer-voted awards.
Stockholm, 1 October 2026
GLAS has won Best Fashion and Accessories Product at the Global Travel Retail Awards 2026 with Ella Gold Sunreaders. Organiser TRBusiness announced the winners on 29 September 2026 at Hôtel Martinez in Cannes, held alongside the TFWA World Exhibition & Conference.
Shoppers choose every winner. The Global Travel Retail Awards run as the channel's only consumer-voted programme: travellers cast the votes and research firm m1nd-set analyses them. The category covers sunglasses, eyewear, luggage and leathergoods. GLAS reached the final with three products: Ella Gold Sunreaders, Natalie Readers with Tinted Lens and Mio Caramel Readers.
Ella Gold Sunreaders pairs a gold metal frame with brown gradient sun lenses, available with reading strengths from +1.0 to +3.0, so travellers can read in the sun without switching glasses.
The award follows the GLAS partnership with Avolta in North America, announced in June, and adds to the brand's travel retail presence with Gebr. Heinemann and TRN.
“Travellers picked Ella Gold themselves, and that is the recognition that means the most to us. GLAS has come a long way in travel retail in a short time. Thank you to every shopper who voted and to the partners who put our glasses in front of travellers.”
— Maria Lundtang, CEO, GLAS
GLAS shares the news across its social channels under the hashtag #TravelRetailAwards.